This page describes how we write, edit, and publish at Herbcare. We keep it short because the principles are simple.
Cultural, not clinical
Herbcare is a cultural and historical publication. Nothing we publish is intended as medical guidance. We do not diagnose, treat, or prescribe. When a topic enters the territory of professional medical care, we say so plainly and encourage the reader to consult someone qualified.
Calm over clever
We avoid sensational headlines, exaggerated claims, and miracle language. A quiet sentence almost always does more work than a dramatic one. Our test for any piece of writing: would it sound calm if read aloud at the breakfast table?
Cited heritage
Most of the traditions we cover are not ours. They belong to specific cultures, regions, and households. We try to credit them clearly, write with humility, and never strip a practice of its context to repackage it for a different audience.
Independence
We do not run paid placements dressed up as editorial. If we mention a product, a book, or a brand, it is because a writer genuinely uses or admires it. We never accept payment to alter our writing.
Corrections
When we get something wrong, we say so on the page where the mistake appeared. Small fixes are made quietly. Larger ones are noted at the bottom of the article with a short editor’s note and a date.
Editing process
Every piece passes through at least two pairs of eyes. The writer, an editor, and often a third reader for cultural sensitivity. Pieces that touch on cultural traditions are reviewed by a writer who comes from that tradition whenever possible.
What we never publish
Medical claims. Dosage advice. Cure language. Anti-medicine rhetoric. Disordered eating content. Anything that asks the reader to delay or replace professional care. Any of these would be a quick way for us to lose the trust we are slowly building, and trust is the only thing this kind of journal really has.